SEO and analytics
generate more revenue leads website visitors
reporting and website optimisation.
Search engine optimisation is essential for any business that relies on inbound enquiries. Appearing consistently among the top results on major search engines provides a major source of leads, enquiries, bookings and sales. The majority of web traffic is funnelled to the first few sites returned: by failing in search engine rankings you miss out on organic business enquiries, which means lost revenue.
What search terms are applicable to a business? We figure that out too.
hi.create starts at the beginning, by identifying user profiles for the target audience. From these we ascertain the search terms or likely routes users may take to locate the website. We then make recommendations on how to adapt the website to perform better from both a technical point of view and a content perspective, so that the newly-identified audience finds you every time.
Our in-house development team can assist SEO in the following ways:
- technical site audits
- competitor and keyword research
- SEO reports including opportunities, gaps and failings
- monthly SEO reports, including reports and feedback geared to help allocate marketing budget for maximum ROI
- SEO work including domain and site name amends
- content marketing and copywriting
Website analytics are an invaluable tool in the business toolbox. Assessing, interpreting and acting upon website user data provides the steer to effectively plan marketing campaigns. hi.create installs website analytics providing routine reporting including site usage data and trends and observations. Our reports equip clients to make smart marketing decisions and reduce cost-per-acquisition for leads, sales and bookings. We provide:
- monthly analytics reports
- user profiles and website contact points
- competitor research