Evie Jack is a Black Isle native, currently mid-process through building and opening a new eatery, coffee shop, bistro in Avoch – her home town. She approached hi.create to work with her to develop brand that captured the business’s provenance and her connection to the area.
Evie’s family were originally a fishing family, crewing and captaining ‘Zulus’ (small fishing boats) that worked out of Avoch harbour. The last Zulu to operate from the village was named ‘The Clever Lassie’.
Evie wanted the logo to reflect the location of the new business, her childhood memories of the fishing community (complete with seagulls!) and to be functional, so that if the business diversified in later years the branding would be flexible enough to adapt.