ABOUT THE CLIENT
Strathspey Tours is a newly-formed tour company operating from Grantown-on-Spey in the heart of the Cairngorms National Park. The company is led by expert genealogist Christopher Halliday with the aim of providing detailed Highland tours focussed on history, culture, castles and of course whisky! Strathspey Tours operates tours across the Highlands and Moray: full details of the many locations they visit can be found on the website.
How we helped
Strathspey Tours required a brand that established them clearly within the the tour sector and conveyed the values Chris wished to be known for, with a strong focus on local history, culture and tradition.
Armed with this understanding of the brand and what it stood for, hi.create started by designing a new logo and visual identity. We approached the design using traditional Scottish ‘clan’ typefaces and by hand sketching a claymore sword and targe shield, in a similar configuration to a classic kilt pin. The logo was designed in both mono and as a gold gradient, based on projected applications such as vehicle signage.
We then worked with Strathspey Tours to design and publish a brochure website that acts as a platform to advertise their tours, supporting social media marketing efforts by validating the company and conveying additional information about services, tour locations and the company in general.