ABOUT THE CLIENT
Strathspey Tours are a newly formed tour company operating from Grantown on Spey in the southern Highlands. The company is led by expert genealogist Christopher Halliday with the aim of providing detailed Highland tours focussed on history, culture, castles & of course whisky! Strathspey Tours operates tours across the Highlands and Moray, full details of the many locations they visit can be found on the website.
How we helped
Strathspey Tours required a brand that established them within their industry and conveyed the values Chris wished to be underpinned by, with a strong focus on local history, culture & tradition.
Hicreate started by designing a new logo and brand from which the company could be founded. We approached the design around traditional Scottish ‘clan’ typefaces and hand sketching a claymore sword and targe shield, in a similar configuration as a kilt pin. The logo was designed in both mono colour and as a gold gradient, based on where it’s likely uses would be i.e. vehicle signage.
We then worked with Strathspey Tours to design & publish a brochure website that acts as a platform for them to advertise their tours, supporting social media marketing efforts by validating the company and conveying additional information about services, tour locations and the company in general.