ABOUT THE CLIENT
Merlin Works are located in Thurso, Caithness providing safety case inspection & reporting services, mainly to the nuclear industry. They wished to diversify into aerial & UAV photography & inspection work as well as 3D design, rendering & printing, some of which is linked to the aerial scanning capabilities they maintain. They already possessed the relevant equipment, skills, licences and infrastructure but needed a website to showcase their service offering and secure new business.
How we helped
Hicreate worked with Merlin Works to design & create a new company website centered around the values of dynamism, technology and precision. In order to compliment the existing branding and convey the values mentioned we picked bold fonts, clean & authoritative design, abstract & vivid colours with custom background graphics that mirrored the rough landscape around where the business was based.
The website, although mainly a brochure website, was built with data capture as the focus, enabling the various services to act as stand-alone ‘landing pages’ of sorts which should augment marketing efforts and give every opportunity to maximise the conversion of impressions to sales leads. The brochure website was extended slightly to add custom project templates so that a portfolio can be maintained for showing completed works and select case studies.
Hicreate also provided the hosting, business-grade shared hosting with unlimited bandwidth and 99.9% uptime – imperative for creating the best first impression every time.
Plus, we also got to design a cool vehicle livery!