ABOUT THE CLIENT
Merlin Works is located in Thurso, Caithness. The company provides safety case inspection and reporting services, mainly to the nuclear industry. They wished to diversify into aerial and UAV photography and inspection work as well as 3D design, rendering & printing, linked to the aerial scanning capabilities they maintain. They already had the relevant equipment, skills, licences and infrastructure, but needed a website to showcase their service offering and secure new business.
How we helped
hi.create collaborated with Merlin Works to design and create a new company website centered around their values of dynamism, technology and precision. To complement the existing branding and communicate the values we picked bold fonts, clean and authoritative design, abstract and vivid colours with custom background graphics that mirrored the rough landscape where the business is based.
Although mainly a brochure website, the site was built with data capture as the focus, enabling the services to act as stand-alone ‘landing pages’ which augment marketing efforts and give every opportunity to maximise the conversion of impressions to sales leads. The brochure website was extended slightly to add custom project templates so that a portfolio can be maintained for showing completed works and select case studies.
hi.create also provide the website hosting, business-grade shared hosting with unlimited bandwidth and 99.9% uptime – imperative for creating the best first impression every time. Plus, we also got to design a cool vehicle livery!