ABOUT THE CLIENT
Already well established in the domestic decorating services sector, the founders of Endeco Decorating Contractors looked to establish a brand that didn’t alienate an existing client base while also allowing them to open up a new target market in the commercial & industrial decorating sectors.
Endeco wanted to create a brand identity underpinned by a strong logo that encapsulated elements of the approach they also take when consulting on decorating with purpose.
How we helped
It was established very soon into the design consultations that the logo should centre around the ‘infinity’ symbol, to represent their breadth of possibility that their work product can produce.
Concepting & drafting focused on forming a strong silhouette that translated well to use as an icon.
The difficulty in working with a variety of colour ranges was that the client was reluctant to be contrained in their own design asset to any one or too few colours, so we settled on the use of many – all complimentary existing harmony with an emphasis on warm tones.
APPLICATION & USE
Design assets are often used in a variety of applications, this was no exception. The intended brand assets had to be versatile enough to be used powerfully from business cards to vehicle signage.