creative brand design.
create creative discovery branding brand guidelines identities
brand identity and design
Building a strong brand is about planning. A brand’s visual identity isn’t just a logo or a business card – it is a coordinated set of identity and marketing assets that engage with a defined consumer group. We create and shape a brand and identity that engage with target audience and stand out for all the right reasons.
hi.create then works to deploy the brand identity, crafting brand assets that define both digital and physical presence for a business across every application. Consistent and compelling, the brand identity is the distinctive visual asset that becomes memorable to users.
logomarks and brand assets.
A logo is a core asset for any brand, the visual snapshot by which it is identified. It ties everything together, communicating your brand values instantly and accurately. Our designers work closely with each client to create the perfect logo for the business, charity, organisation or product, capturing the essence of a brand in a recognisable, flexible logomark. This is the core of a set of brand assets that express the brand in different situations, sometimes supporting the logomark and sometimes eventually replacing it.
Brand guidelines define how a logo and brand identity are used, ensuring the brand is represented consistently wherever it appears – the quickest route to creating and building brand affinity, and a vital tool to keep the brand consistent over time. We often work with IP specialists and can make introductions to explore intellectual property protection options such as registering a trademark or protecting the creative rights to a new brand identity.