create personas values attributes brand story
brand strategy in Inverness and the Highlands
the branding process.
We use a proven, structured process to create and build brands that launch with impact and thrive over time. Our initial discovery session helps us to frame a specific proposal that delivers the right work for the project. It is following by the branding phase, where we define the brand. Our strong focus on branding saves time over the entire project lifespan, directs creative work to the right goals and improves the outcomes. It helps to find the brand voice, and clearly articulate why customers should believe the brand, and believe in the brand.
We build and deliver tailored branding workshops, online or in person, to target the specific areas of the brand that need to be defined – or refined – to produce a clear brief for creative work. If budget and time permit, we test brand propositions with target audiences to confirm they work as intended. As a result of this work we can define a Brand Portrait.
the brand portrait.
The Brand Portrait brings together the elements that underpin a brand, from the vision and purpose to the attributes that make it distinctive and the benefits they bring to customers. It captures the personality and tone of voice the brand will use, and provides a simple, clear starting point for all future thinking around the brand and its creative expression. It roots our creative design work in clear understanding and robust business logic, and guides the development of the brand as it grows through time.
bringing the brand to life.
To change the way people act or feel about a brand, we need to bring the brand to life by deploying it across campaigns, communications, spaces and experiences. Distinctive, ownable brand assets engage customers online, on site, in print and in person, building brand affinity through consistent executions across different media. These touchpoints are where the brand meets the customer, the moment of truth following the branding process.