A brand unifies products and services, employees and customers. It keeps everyone clear on who you are, what you do, and how you do it. It has to work hard, and it has to be right.
We build brands in the specific ways that are right for each client. We create the story of the brand, enrich it with sense, depth and meaning, bring it to life with considered design, and deploy it across channels that reach the intended audience.
Through brand workshops we work with each client to define the essence of the brand. We ask hard questions about products, target customers and goals. With these insights we refine the brand until we identify the unique value proposition that can claim white space in its sector. This snapshot of the brand, its features, benefits and personality, is what we call the Brand Portrait.
A brand identity isn’t a logo or a business card. It’s a coordinated set of visual assets designed to engage with a defined audience to make a lasting positive impression. It’s the visual representation of the brand and a vital tool for communicating consistently with impact.
To make sure each brand remains consistent over time, we produce clear, succinct Brand Guidelines. These show how the brand identity is deployed in any situation. They are the touchstone for future design work, making it smarter, faster and better.
We know how to push design tools to their limits to produce visually appealing brand assets that engage customers across all platforms. This is pure design work with a clear objective: to build a brand, step by step, until it is the reference within its category and the sales leader.
website design
We design and develop websites to suit all sizes of business in all sectors. We start with the end user and work backwards, ensuring every website is designed and built with a clear purpose. Fast, high-quality, responsive websites engage users, improve conversion and boost sales.
Our in-house development capability allows us to deliver beyond pre-built software’s constraints and limitations. Custom front-end and database-driven functionalities and multi-platform web applications give brands a clear edge over competitors.
Websites exist to generate traffic, engage users and convert visitors to customers. Proven web design strategies ensure a business hits the ground running when the digital presence goes live or is refreshed – selling more products, taking more bookings, and becoming a valuable business asset.
lead generation
Lead generation is a very specific aspect of marketing funnels, converting leads to sales, bookings or sign-ups. hi.create draws upon years of industry experience to leverage all the tools available to the modern marketer..
marketing support
A co-ordinated marketing campaign, ensures you spend your budget in the right places to maximise return on investment. hi.create crafts and deploys bespoke marketing plans geared to achieving specific business goals. Our workshop-based process provides objective clarity on the issues faced by busienss owners, managers and directors, generating practicable and cost.-effective marketing action plans.
content is king
Content includes photography, illustration, graphics, video or interactive elements as well as copy. We define the right content strategy across all media, making sure it’s right for the customers you target. We create content too, with in-house copywriting and photography resources and trusted partners for video, animation, illustration and translation.
We can finalise the content you create for production by copywashing, editing, proofreading, retouching and reworking. This provides the final touch that makes the difference.
Alternatively we take the information you have and the messages you want to get across, and create up 80% of the content ready for deployment, validating it with you as we go.
about us.
who are we?
We are a close-knit team who value brand understanding, creative discovery and innovation, supported by quality service from first contact through to aftercare.
We are proud of our Highland roots and values, but we have a global outlook, working with clients across the UK and beyond. We ensure each project is planned, considered and managed smartly from beginning to end. We free you up to focus on your strengths and core tasks, making progress from idea to deliverable seamless and enjoyable.
